There's really no reason that Ugly Sweaters should be a thing other than the fact that people are extremely ironic. We started this business in 2009 right around the time when Kesha released Tik Tok. Our original site had both Ugly Sweaters for Men and Ugly Sweaters for Women but was missing on key ingredient...Real life models. Sweaters models were added in the following year, when we really started to strike gold. Slowly we began introducing new elements like Ugly Christmas Sweater Party reports and the sale of Ugly Holiday T-Shirts. Today we have a few hundred items in our live inventory and are just getting started!